User Research & Insights

User research is an ongoing process, even after your product launch. It involves monitoring user feedback and behavior on the design and refining it to meet the evolving needs of users. This process consists in translating insights into actionable design decisions.

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HIRE THE BEST USER RESEARCH SPECIALISTS

Bluebash will help you to specify insights and translate them into new and engaging experiences. We bring answers to key questions by delving deeper into your user's minds with various research methods.

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What is User Research?

What is User Research?

User research is a step-by-step, ongoing process of identifying problems and suggesting solutions, with the ultimate goal of improving the product. To continually test ideas and get feedback from users and consumers until you can fix any problems and offer a highly optimized go-to-market product/service.

Customer Research

Market Research

Survey Development

Stakeholder Interview

Competitive Review

Focus Groups

Solution Validation

Usability

How and When to Do UX Research?

First, determine your position, and then decide what kind of research to use. User research can and needs to be done in each of these phases. Research design, frequency, and methods depend heavily on the manufacturing phase a product is currently in.

We differentiate among four different phases in a product lifecycle:

Discovery

UX research methods for this phase:

Interview

Market Survey

Field Research

Market Analysis

Competitor Analysis and Industry Research

Validation

UX research methods for this phase:

Website Analytics

Fake Door Tests

Landing Page Tests

A/B Tests

Prototyping

UX research methods for this phase:

User Journey Mapping

User Tests

Heatmap Analytics

Click Analytics

Card Sorting

Follow-up

UX research methods for this phase:

UX Metrics

UX Surveys

Heatmaps

Recording

Data Analysis

What Does a UX Researcher Do?

A UX researcher is responsible for investigating user needs, preferences, and behaviors to inform the design of digital products or services. They conduct various research methods such as interviews, surveys, usability testing, and data analysis to gather insights. These insights help designers and developers create user-centered solutions that are intuitive, efficient, and satisfying to use. Additionally, UX researchers collaborate with cross-functional teams to advocate for the user throughout the product development process.

UX Researcher Do

Who Can Do UX Research?

So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:

Curiosity

Curiosity

A lack of curiosity about the users makes it harder to get reliable results. Curiosity and determination help in digging deeper into a problem.

communication

Communication

UX research necessitates good communication skills and involves contribution. Communicate with the users during the interview, and with the team about the results.

organisation

Organization

UX research presents challenges, particularly in terms of organization and logistics. Implementing a robust research system can helps in managing extensive research data.

empathy

Empathy

Let go of yourself. Let go of assumptions and expectations. Research involves seeing a problem from another point of view. We consider that the whole point.

critical-thinking

Critical thinking

Think critically about yourself and your assumptions. Listen skeptically to what the target audience says in an interview, using multiple research methods at the same time.

custom-icon-collaboration.svg

Collaboration

UX research is most effective when it's the result of a team effort. All the leaders, designers, devs and other stakeholders must be all kept in the loop about research outcomes.

Our Research Capabilities

So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:

Customer Experience Research

CUSTOMER EXPERIENCE RESEARCH

Journey Mapping

JOURNEY MAPPING

Personas Research

PERSONAS RESEARCH

Qualitative Usability Testing

QUALITATIVE USABILITY TESTING

Quantitative Usability Testing

QUANTITATIVE USABILITY TESTING

Usability Expert Review

USABILITY EXPEPRT REVIEW

Information Architecture Testing

INFORMATION ARCHITECTURE TESTING

Contextual Inquiry

CONTEXTUAL INQUIRY

Featured Case Studies

Trusted by many entrepreneurs around the globe.

Featured Case Studies

Trusted by many entrepreneurs around the globe.

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Frequently Asked Questions

At Bluebash, we utilize a diverse range of user research methods, including interviews, surveys, usability testing, and analytics-driven insights to understand user behavior comprehensively.

Ethical considerations are fundamental to our approach. We strictly adhere to industry standards and guidelines, ensuring confidentiality, informed consent, and data privacy in all our user research endeavors.

By leveraging user insights, we optimize website usability, navigation, and content relevance, enhancing user experience and engagement while driving better performance metrics.

Incorporating user insights into marketing strategies enables targeted messaging, better audience segmentation, and the creation of more resonant campaigns that yield higher conversion rates and engagement.

Our team collaborates closely with clients to translate user insights into impactful UX designs, aligning interfaces and interactions with the identified user preferences and behaviors.