User Research & Insights
User research is an ongoing process, even after your product launch. It involves monitoring user feedback and behavior on the design and refining it to meet the evolving needs of users. This process consists in translating insights into actionable design decisions.
discuss your projectHIRE THE BEST USER RESEARCH SPECIALISTS
Bluebash will help you to specify insights and translate them into new and engaging experiences. We bring answers to key questions by delving deeper into your user's minds with various research methods.
What is User Research?
User research is a step-by-step, ongoing process of identifying problems and suggesting solutions, with the ultimate goal of improving the product. To continually test ideas and get feedback from users and consumers until you can fix any problems and offer a highly optimized go-to-market product/service.
Customer Research
Market Research
Survey Development
Stakeholder Interview
Competitive Review
Focus Groups
Solution Validation
Usability
How and When to Do UX Research?
First, determine your position, and then decide what kind of research to use. User research can and needs to be done in each of these phases. Research design, frequency, and methods depend heavily on the manufacturing phase a product is currently in.
We differentiate among four different phases in a product lifecycle:
Discovery
UX research methods for this phase:
Interview
Market Survey
Field Research
Market Analysis
Competitor Analysis and Industry Research
Validation
UX research methods for this phase:
Website Analytics
Fake Door Tests
Landing Page Tests
A/B Tests
Prototyping
UX research methods for this phase:
User Journey Mapping
User Tests
Heatmap Analytics
Click Analytics
Card Sorting
Follow-up
UX research methods for this phase:
UX Metrics
UX Surveys
Heatmaps
Recording
Data Analysis
What Does a UX Researcher Do?
A UX researcher is responsible for investigating user needs, preferences, and behaviors to inform the design of digital products or services. They conduct various research methods such as interviews, surveys, usability testing, and data analysis to gather insights. These insights help designers and developers create user-centered solutions that are intuitive, efficient, and satisfying to use. Additionally, UX researchers collaborate with cross-functional teams to advocate for the user throughout the product development process.
Who Can Do UX Research?
So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:
Curiosity
A lack of curiosity about the users makes it harder to get reliable results. Curiosity and determination help in digging deeper into a problem.
Communication
UX research necessitates good communication skills and involves contribution. Communicate with the users during the interview, and with the team about the results.
Organization
UX research presents challenges, particularly in terms of organization and logistics. Implementing a robust research system can helps in managing extensive research data.
Empathy
Let go of yourself. Let go of assumptions and expectations. Research involves seeing a problem from another point of view. We consider that the whole point.
Critical thinking
Think critically about yourself and your assumptions. Listen skeptically to what the target audience says in an interview, using multiple research methods at the same time.
Collaboration
UX research is most effective when it's the result of a team effort. All the leaders, designers, devs and other stakeholders must be all kept in the loop about research outcomes.
Our Research Capabilities
So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:
CUSTOMER EXPERIENCE RESEARCH
JOURNEY MAPPING
PERSONAS RESEARCH
QUALITATIVE USABILITY TESTING
QUANTITATIVE USABILITY TESTING
USABILITY EXPEPRT REVIEW
INFORMATION ARCHITECTURE TESTING
CONTEXTUAL INQUIRY
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1/6
Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us
I've explored numerous consulting firms, and none have matched the attention to detail and quality of work provided by Bluebash. Bluebash is a master of their trade with decades of experience and using all the latest technologies. Their goals are perfectly aligned for the success of my project. I'd HIGHLY recommend Bluebash to anyone who wants to develop a successful project!
CEO at iTRUST LLC( Optometry Cloud EHR )
COUNTRY
Florida, United States
PROJECT SUMMARY
Introduce EHR software to transform optometrists' manual tasks which offers hassle-free digital experience.
INDUSTRY
Healthcare
TEAM SIZE
9 specialists
DURATION
1600+ hours
AVERAGE PAYBACK
20x
TECHNOLOGIES
Ruby on Rails/ Reactjs/ PostgreSQL/ AWS/ Stripe/ Trizetto/ Twillo/ Mailgun
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2/6
Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us
If you are looking for highly experienced developers that will go the extra mile to get your project completed on time and to the highest level, look no further. These guys are the best not just in their programming abilities but also because they care about the quality of their work. With their expertise and commitment, you can rest assured that your project is in capable hands.
MD, PhD President at Physician Labs & CEO at SebamedUSA.com
COUNTRY
California, United States
PROJECT SUMMARY
Develop a custom website based on ROR, An ecommerce site that would be customizable based on our criteria.
INDUSTRY
Cosmetics
TEAM SIZE
5 specialists
DURATION
1200+ hours
AVERAGE PAYBACK
30x
TECHNOLOGIES
Ruby on Rails/ Spree/ Angularjs/ MySQL/ AWS/ Stripe/ ShipStation/ Klaviyo
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3/6
Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us
I appreciated their commitment to delivering high-quality results. Bluebash effectively delivered a high-quality MVP by the ambitious deadline. Their project management was perfect, and the team was committed to delivering the best results. Their team was comprised of skilled developers but was flexible in working on an as-needed basis.
Founder & CEO at Corsidia
COUNTRY
Milan, Italy
PROJECT SUMMARY
Development of new features for Corsidia to manage the student inquiry process and build a brand new platform.
INDUSTRY
Education
TEAM SIZE
4 specialists
DURATION
4300+ hours
AVERAGE PAYBACK
18x
TECHNOLOGIES
Ruby on Rails / HOTWIRE / Postgres HEROKU / Mailgun / TWILLIO
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4/6
Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us
I’m working with them for a Technology Project, where they are responsible for the development of the web platform, and I must say, the job they are doing is truly exceptional! Their dedication to excellence shines through in every aspect of their work. Highly recommend their services for anyone seeking top-notch development work.
CEO, uCV.online
COUNTRY
Milan, Italy
PROJECT SUMMARY
uCV is the new standard for digital CVs. You will be guided to create yours, download its Pdf version or share it via a link.
INDUSTRY
IT Services
TEAM SIZE
5 specialists
DURATION
1200+ hours
AVERAGE PAYBACK
16x
TECHNOLOGIES
Ruby on Rails / Bootstrap / PostgreSQL / AWS
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5/6
Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us
All in all, Anuj and Bluebash are a professional organization. This was my first time contracting out work and I was nervous to the say the least. I spent a long time reviewing developers and interviewing them. I could not have had a better first time experience and consider myself very lucky that I met Bluebash, Suresh, and Anuj. I would recommend them to anyone - we are still working with them and will continue to do so as we expand.
CEO,TheDGL.com
COUNTRY
California, United States
PROJECT SUMMARY
Launch an online platform for competitive virtual gaming leagues. Admins can schedule matches and invite players.
INDUSTRY
Sports & Entertainment
TEAM SIZE
3 specialists
DURATION
1600+ hours
AVERAGE PAYBACK
15x
TECHNOLOGIES
Ruby on Rails/ Reactjs/ PostgreSQL/ AWS/ Redis
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6/6
Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us
Great service, very capable, on budget and time, always available to answer questions and concerns. Their professionalism and expertise ensured smooth progress throughout the project. Their proactive approach and attention were impressive, resulting in a successful outcome. I would recommend you to choose them for your project without hesitation.
CEO, Crypto.uk
COUNTRY
England, United Kingdom
PROJECT SUMMARY
We are making cryptocurrency convenient for hassle-free transactions and widespread adoption.
INDUSTRY
Fintech & Banking
TEAM SIZE
4 specialists
DURATION
1800+ hours
AVERAGE PAYBACK
22x
TECHNOLOGIES
Ruby on Rails / PostgreSQL / Redis
Sebamed USA
Online one-stop solution to buy evolutionary skincare product Sebamed from SebamedUSA.com.
An authority in sensitive skin care, Sebamed products are formulated to the same pH as healthy skin potion
- 1400+ Working Hours
- 06+ years of experience
- 05+ Team Members
- 20x average payback
View Case Study
iTrust
Optometry Cloud EHR and Practice Management System iTrust is the most efficient, modern, and cost-effective cloud-based EHR and Practice Management software
- 1600+ Working Hours
- 09+ years of experience
- 09+ Team Members
- 20x average payback
View Case Study
Claire Austin
Claire Austin Hardy Plants Is An Award-Winning Nursery In The Welsh Borders Specialising In Hardy Perennials, Irises And Peonies. The Client "Claire Austin" Is Based In UK And In 1999 Claire Set Up Claire Austin Hardy Plants.
- 1500+ Working Hours
- 06+ years of experience
- 02+ Team Members
- 20x average payback
View Case Study
Featured Case Studies
Trusted by many entrepreneurs around the globe.
Sebamed USA
Online one stop solution to buy evolutionary skincare product sebamed from SebamedUSA.com
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iTrust
A product by doctor for doctor’s. Optometry cloud EHR & practice management software.
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Claire Austin
Quality, hand-picked collections of perennials & peonies from one of the country leading horticulturalists
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Frequently Asked Questions
At Bluebash, we utilize a diverse range of user research methods, including interviews, surveys, usability testing, and analytics-driven insights to understand user behavior comprehensively.
Ethical considerations are fundamental to our approach. We strictly adhere to industry standards and guidelines, ensuring confidentiality, informed consent, and data privacy in all our user research endeavors.
By leveraging user insights, we optimize website usability, navigation, and content relevance, enhancing user experience and engagement while driving better performance metrics.
Incorporating user insights into marketing strategies enables targeted messaging, better audience segmentation, and the creation of more resonant campaigns that yield higher conversion rates and engagement.
Our team collaborates closely with clients to translate user insights into impactful UX designs, aligning interfaces and interactions with the identified user preferences and behaviors.