User Research & Insights

Understanding users, their conscious and subconscious needs, their hopes, aspirations and fears, is the beginning of any design process. We call it ‘building empathy’.
“Real insight comes from focusing on what users do rather than just what they say.”

our Design STUDIO

BlueBash harnesses the power of Insight, Strategy & Design towards humanizing technological outcomes. We help you re-imagining and re-defining user experiences for your product across the digital platforms.

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What is User Research?

Effective solutions are born from data and insight: we take the time to learn about your goals, ask the right questions to understand your business, empathize with your users, understand your competition and the problems or opportunities that you are seeking to address.

Customer Research
Market Research
Survey Development
Stakeholder Interview
Competitive Review
Focus Groups
Solution Validation
Usability

How and when to do UX research?

Discovery

UX research methods for this phase:

Interview
Market survey
Field research
Market analysis
Competitor analysis and industry research
Validation

UX research methods for this phase:

Website analytics
Fake door tests
Landing page tests
A/B tests
Prototyping

UX research methods for this phase:

User journey mapping
User tests
Heatmap analytics
Click analytics
Card sorting
Follow-up

UX research methods for this phase:

UX metrics
UX surveys
Heatmaps
Recording
Data analysis

What does a UX Researcher do?

On our UX teams, each UX designer works with a researcher who works solely on generating, preparing and testing ideas. Designer-researcher duos also do great because they provide a double set of eyes on every detail of a massive design project, which gives the team more credibility and reliability.

Thousands of methods and tricks help user experience researchers do this: user tests, fieldwork, A/B tests, interviews, remote tests, guerrilla tests, five-second tests, ghetto tests, grandma tests, etc. Then come the analytics and statistics. Without applying these, you are just whistling in the dark.

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Who can do UX research?

So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:

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Curiosity

A lack of curiosity about the users makes it harder to get reliable results. Curiosity and determination help in digging deeper into a problem.

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Communication

UX research necessitates good communication skills and involves contribution. Communicate with the users during the interview, and with the team about the results.

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Organization

UX research also poses a challenge in that it requires a lot of organization and logistics management. *Tip: A research system can help a lot in organizing huge research data.

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Empathy

Let go of yourself. Let go of assumptions and expectations. Research involves seeing a problem from another point of view. We consider that the whole point.

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Critical thinking

Think critically about yourself and your assumptions. Listen skeptically to what the target audience says in an interview, using multiple research methods at the same time.

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Collaboration

UX research is most effective when it's the result of a team effort. It's important that all the leaders, designers, devs and other stakeholders are all kept in the loop about research outcomes.

Our clients and you’re in good company

Hey! don’t take our words for it. Take theirs.

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