OpenAI Partners with Reddit to Train AI Models

OpenAI has signed a deal with Reddit to use the social news site's data for training its AI models. This partnership will give OpenAI access to Reddit's posts and replies, helping its AI tools, like ChatGPT, to understand and use this unique and up-to-date content better. Together, OpenAI and Reddit plan to introduce new AI-powered features for Reddit users and moderators.

Benefits for Reddit and OpenAI

OpenAI will also become a Reddit advertising partner. According to OpenAI, Reddit will use OpenAI’s AI models to enhance the user experience. By leveraging advanced AI technologies like large language models (LLMs) and machine learning (ML), Reddit aims to improve how users interact with the platform.

This isn’t the first time OpenAI has partnered with content providers; it has similar deals with stock media libraries and news publishers. What makes this partnership interesting is that Sam Altman, OpenAI’s CEO, owns 8.7% of Reddit and is its third-largest shareholder. Although Altman recused himself from the decision-making process for this deal, the partnership was approved by OpenAI’s independent board of directors and led by OpenAI’s COO, Brad Lightcap.

Reddit’s Growth Strategy
Reddit has been focusing on data licensing as a key part of its growth strategy. In its IPO prospectus, Reddit revealed that it has agreements to license its data to companies like Google, which are worth over $200 million combined. Reddit reported a 450% increase in non-ad revenue, mainly due to these data licensing deals. Following the announcement of the deal with OpenAI, Reddit’s stock went up by 11% in extended trading.

However, there are concerns about how Reddit is monetizing user data. For example, Stack Overflow faced backlash from users after making a similar agreement with OpenAI, leading to protests and user bans.

Reddit, which has over 1 billion posts and more than 16 billion comments, is a valuable resource for AI companies. Its massive and growing database, driven by hundreds of millions of active users, is ideal for training AI models to generate new content.

Reddit’s CEO, Steve Huffman, emphasized the value of authentic human-generated content during the company’s earnings call. He noted the increasing importance of real human content on an internet increasingly populated by machine-generated content. Despite the potential pushback, Reddit continues to see its data as a goldmine for AI development, aiming to balance innovation with user concerns.

Source- Techcrunch