Our Process

We humanise your product user experience and provide additional value to your customers and your business.


Discovery at the initiation level of your business is one of the most important aspects for your success.Discovering your business goals and helping you achieve them by targetting the perfect intended audience and customers is what sets us apart from our competitors.

Bussiness Goals

Your business goals become our aspirations once we join hands together. We initially analyse your aim and strategise our plans to achieve them in the best effective way.

Target User’s

After being able to judge your goals, we try to capture the appropriate target users.

Unserved Market

We try to escalate your growth rate by improving your reach through effective target methods.

Point of View

Point of view basically means transforming the design problem into an anctionable one. So, what we do is that we blend the knowledge we've gained about the user we're designing for with his needs, which basically forms the driving force of our designing process in the further stages.


Developing personas during the design stages can help you achieve unexpected results. Using deep insights of the research stage in formation of personas helps you keep a whole lot people in mind while designing, without having to keep every single person in your mind during the designing process.

User Journey

With a user journey map, the solutions you find during the ideation stage are much more informed and effective, preventing repititive cost redos in the coming future.

Information Architecture

Its not the technical presentation of information that matters when we're speaking of user experience but what matters the most is the way in which data will be presented to the user. The best possible way to ensure the best information architecture is to design a site map as to how the diverse pages will be linked to each other and data organisation on them.


The most significant part of the design process is the ability to define the problem statement in the most effective manner so that the designer is able to think practically and implement his problem-solving techniques. Being able to frame a good problem statement increases the possibility of sparking new ideas in the ideation stages of the designing process.


Preparing a design for your idea is the heart of the designing process. This involves various steps.


A Wireframe is what is known as the skeleton of the design page. Wireframing not only helps in identifying the usability problems at an early stage but also helps you govern how users will interact with the site through content prioritizing and proper positioning of elements.

Visual Design

Visual thinking is what is known as empathising with users and keeping their problems in mind while designing. Also, it includes applying your best imaginative measures and ideas to fortify the best possible design for your app.


Evaluation basically means solving the problems by collecting data and using it in further stages of problem solving and decision making.


The process of tranforming data into an appealing user-interface so that users can directly interact with it using CSS,HTML etc. They basically work upon what is visible to the users and how it can appeal to them in the best possible way.


The elusive part of the application which remains mystical is what is managed in the Backend development. Working with components which do not have a user-interface is what comprises backend development.


Database is what is responsible for storing massive quantities of data inside the tables.


Development testing involves debugging the complete code and defect prevention to avoid software development risks in the near future. Testing is what serves as ice on the cake of designing and development!


After all the design has been prepared, what follows next is the Development process which is to bring and implement the designing process into action. This is what determines the final outcome of your complete process from empathy to designing.

the way we work

Start your project with us or take existing one to new level.


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